Grain Hedge had a trading platform for the modern-day grain grower. The website was not convincing anyone to try or buy the product. Simply watching a short video of what this software did and then being offered a free trial was not converting them. They needed potential clients to click through the landing page and trust the information they received.

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Through warmer imagery, placing the critical facts upfront, offering video testimonials from real people, in addition to the no-catch free trial, they began to convert customers. Sales and membership numbers increased. The website imagery and existing "$7 Trades" logo, followed through to trade show collateral and digital advertising — Website design, digital ads, and collateral by Dot2Dot. Grain Hedge did the programming.